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Traditional public relations firms have begun to adapt and rethink their marketing strategies in response to the emergence of new digital communication tools in order to meet the evolving requirements of their clients. Digitalization accounts for 80% of PR marketing today. Companies are reinventing their brand identities to gain more exposure. More and more businesses are looking for a new partner because of this: a company that specializes in digital marketing. In the field of online communication, we also hear the terms "network marketing company" and "digital marketing company":360-degree public
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